Reproductive Physiologist and experienced entrepreneur. For three decades, she has invented and commercialized ground-breaking, reproductive-health related products (e.g. first FDA-cleared fertility lubricant, first paraben-free antepartum perineal massage gel). She holds over 15 issued patents. Her most successful product to date is Pre-Seed® Fertility Lubricant (licensed to Church & Dwight). Through her NIH-funded PI and CEO roles in several start-ups she has learned each step of the commercialization process. Dr. Ellington has extensive capability in messaging to federal agencies, Key Opinion Leaders, and consumers/patients. She has overseen three SBIR/STTR grants and completed the NIH ICORP training. She oversees our patent and grant development, scientific strategy, budget management, product design and marketing, and retail and wholesale sales.

Dr. Clifton has 20 years of experience in commercialization of reproductive healthcare products. He has played a key role in the bench to market transition of over 10 consumer products. Dr. Clifton’s experience includes pharmacy practice, clinical pharmacology research, and administration (e.g. Dept Chair & Interim Dean, WSU). He oversees our product formulation, production, biocompatibility testing, IRB & clinical study design/oversight, and regulatory & quality management. He has prepared and submitted numerous FDA 510(k) applications. His sales experience consists of successful pitch presentations and negotiations with large retail chains (e.g. CVS, Walgreens, Target).